The Hype Cycle is a graphical depiction of a common pattern that arises with each new technologyor other innovation. "Horse Tail" Effect of Industry-Specific Hype Cycles.29įigure 11. Double "Peak" of Hype Triggered by Meaningful Improvements and Adoption.28įigure 10. Adoption Patterns by Type A, Type B and Type C Organizations.16įigure 6. Typical Correspondence Between Hype Cycle Technology Fields.23įigure 1.
Hype Cycle Q&A.23Īdvanced Hype Cycle Topics.27īehind the Hype Cycle.27 Market Penetration and Maturity Assessments.20 The Priority Matrix and Benefit Ratings.18 Hype Cycle Speed: The "Years to Mainstream Adoption" Assessment.18 Sliding Into the Trough.9Ĭlimbing the Slope.10Įntering the Plateau.10 Positioning a Technology on the Hype Cycle.6 Use the Priority Matrix that accompanies each Hype Cycle to evaluate the potential benefit ofeach technology and determine investment priorities.Īnalysis.3 For technologies that are of lower impact, let others learn the hard lessons,putting off your adoption until the technology is more mature. Recommendations Do not invest in a technology just because it is being hyped, nor ignore a technology justīecause it is not living up to early overexpectations.īe selectively aggressive and move early with technologies that are potentially beneficial toyour business. Show the speed at which each technology is progressing through the Hype Cycle by indicatinghow long it will take to reach the Plateau of Productivity and the start of mainstream adoption. Provide a snapshot of the relative maturity of technologies within a certain segment, such as atechnology area, horizontal or vertical business market, or a certain demographic audience. If it delays action for too long, it runs theeven-greater risk of being left behind by competitors that have succeeded inmaking the technology work to their advantage.Įstablish the expectation that most technologies will inevitably progress through the pattern ofoverenthusiasm and disillusionment. If a company launches its efforts too soon, it may sufferunnecessarily through the painful and expensive lessons associated withdeploying an immature technology. Hype Cycles help technology planners to decide when to invest in atechnology. Understanding Gartner's Hype Cycles, 2011Published: 19 July 2011